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The Social War of Bollywood World on the Internet

The war and competition is the part and parcel of every human being. Time was there when the kings and emperors used to fight physically. Autocracy claimed many innocent lives. However, in course of time the human being has been more sophisticated. Everyone needed peace and happiness. The social animal became calm day by day. The fight took a different shape. This fight is neither physical nor verbal. This is a virtual war that has touched almost 25 percents of the population of the world. Even this virtual war has not spared Both Hollywood and bollywood. Which is why, the bollywood movies are being popular at a breakneck speed virtually.

Surprisingly, during last five years the social media has been so potential that no one can but use it. The social networking websites have been the integral part of every one's life. It has both created the life and destroyed the life as well. The facebook, twitter, myspace and orkut in India have been a household name in the current scenario of internet business. The bollywood stars have started using of Facebook, Orkut and Twitter etc. at a supersonic speed. Even, the forthcoming bollywood movies are being popularized by means of social media websites. Especially, bollywood actors have been using Facebook and twitter since these social websites have popularity on the web and user friendly as well.

The Hollywood star Michael Jackson has a fan on not only Facebook but has a verified account on twitter. Similarly, the Hollywood's sexy siren Megan fox has a very popular Facebook page and verified twitter page as well. The bollywood stars Amitabh Bachchan, Shahrukh Khan, Salman Khan, Priyanka Chopra and Deepika Padukone etc. are not lagging behind since Bollywood movies have been always seen the follower of Hollywood movies. The bollywood superstar Shahrukh has been twitting at a hypersonic speed while Salman khan has increased his followers on twitter at a supersonic speed.

The bollywood movies were being popularized by dint of television, radio and newspaper beforehand.  However, the bollywood has changed its trend and has stepped forward towards the digital marketing. The forthcoming bollywood movies are being promoted through search engines and on social media websites. This brings millions of visitors to the websites and the movies become popular virtually. So to speak, the popularity by means of internet is the part of viral marketing. During last year the movies like Kambakkht Ishq, Love Aaj Kal, Aladin and De dana Dan has got huge response on the web. Currently, it seems that the forthcoming bollywood movie housefull will have a success at the box office since millions of visitors have the response on the web.

What to speak of desktop and laptop internet connection, even the WAP and 3G technology has made the people easy to access the information as to bollywood movies. The people are being able to entertain the life while on the move. It seems the world is at the humans' disposal due to the presence of internet and WAP technology. The people can enjoy the promos and trailers of the bollywood movies by virtue of FM radio, mobile phones, MP3, MP4 and all other newly developed gadgets.

1 comments:

Anonymous said...

So to speak, the popularity by means of internet is the part of viral marketing.

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